Design for emerging markets at Siemens Research

Siemens Corporate Research is home to some of the brightest minds tackling the most intriguing challenges of our time.

I led the User Experience and Requirements Engineering Research Group, focusing primarily on developing solutions for emerging markets. My role involved gathering requirements from various stakeholders and defining product specifications.

Key projects are outlined below.

One of the key projects was researching on strategic cost reduction for interventional cardiology offerings.

Cardiologists, promoters of hospitals, devices and and AMC professionals were interviewed to understand market tailwinds and gaps for positioning new offerings in interventional cardiology

Consultspace was another ground breaking project, examining the possibilities of doing remote cardiology consultations. Senior doctors could look at cloud based medical imaging (Angiograms in this case), run post processing on medical data and provide remote consultation on complicated cases.

Working on heart osculation monitor was a similar project where heart murmurs can be recorded and analysed for medical conditions

Siemens Ultrasound device division was looking for better market signals to improve top line. I led a study on scouting opportunities in this category and proposing plans for product intervention.

Another fascinating project that i worked on in Siemens was building a social network for developers and architects called ConneCTDC. The work started by reviewing the existing prototype and then delivering an updated user experience.