Anand jha
Anand jha
Product Design leadership

Anand Kumar Jha

Email: jha.anand@gmail.com | Phone No.:+91-98860-38116
Address:B22D, Gangotri Enclave, Alaknanda, New Delhi 110019. India

Summary

Anand is a seasoned design leader with 17+ years in high-impact design and user experience roles. Hands on, Strategic, high ownership, data-driven, stakeholder-friendly approach to mandates. Passionate about building winning teams.

Verticals led

  • User Research and User experience

  • Game design and gamification

  • CRM and marketing content

  • AI content pipelines

  • Brand design and governance

  • Technical support and customer evangelization

  • Program management Offices 

  • Retail and packaging design

  • Industrial Design, Color material and Finishes

Domains served

  • AI products and consumer electronics

  • Ecommerce- Marketplace, Supply chain and customer acquisition

  • Healthcare- Devices, Digital platforms and systems

  • Social media and User generated content

  • News and editorial media

Key Skills

  • AI product development and AI guided process automation

  • Multi-vertical leadership, Digital Transformation

  • Operating budget and forecasts

  • Qualitative and Quantitative research

  • User journey and User experience design leadership

  • Business Analytics

  • Product Management, Agile coaching

  • Conversational AI design

  • Brand conceptualization and governance

  • Product operations and program management

  • Assessing and mitigating risks to delivery

Worked for 

  • Multinationals-General Motors, Accenture, Siemens

  • Indian Conglomerates-Times Group

  • Startups- Mobstac, Vizury, Delhivery, Roposo, Tata-1MG, Miko

Professional Journey

> Chief Design Officer

Miko | Feb 2020 - June2024 | Mumbai/Remote, India

Miko makes companion robots for children in the age of 4-10 years. It boasts of a native hardware platform, sophisticated voice AI, image processing and robotic motion capabilities. It has launched four robotic platforms (Miko1, 2, 3 and Mini) since 2017. 

  • Led Design, gaming, CRM design and content verticals 

  • Improved key KPIs such as net promoter score, retention rates, and engagement across the years

  • Led 3 device go to markets, seasonal activations and monitoring war rooms

  • Managed product business unit operations. Worked with the stakeholders to build and execute product roadmap every quarter between 2020-2024

  • Monetized engagement through subscription programme, Improved ARR by 27% in the first launch year

  • Led pre-sales demo activities for tradeshows like CES and Nuremberg

  • Successfully launched Miko 3 amidst the Covid lockdowns, meeting launch and revenue targets

  • Enhanced average time spent and retention for Miko 3, resulting in significant subscription renewals

  • Improved Q1 retention for Miko 3 by 17% in 2022 and 22% in 2023

  • Doubled average time spent in Q1 and Q2 for Miko 3 compared to Miko 2

  • Established data-driven decision-making processes for Miko 3

  • Worked with leading industrial design partners for Product design and packaging for Miko 2, 3 and Mini devices

  • Created comprehensive brand and visual systems for Miko touchpoints. 

  • Created core voice UX experiences and improved ASR issues by 15%

  • Hired and coached the team, managed setting up OKRs and follow throughs, designed org levels and crafted key KPIs for the roles

> Vice President

TATA- 1 MG | Sep 2018 - Feb 2020 | Gurgaon, India

Tata 1MG is a market leader in digital healthcare. Key B2C verticals are online pharmacy marketplace, lab test marketplace and online medical consultation. Key B2B verticals include managed pharmacies for leading hospital chains and managed services on medical outcomes for private healthcare firms, state and central government programmes.

  • Oversaw User research, User experience, Retail, Packaging, and Visual/Brand Design teams.

  • Implemented successful experiments to boost diabetes subscription plan conversions by 23% on Q1 of launch. Improved feature adaptation to 1000 daily orders by boosting feature discovery and user journey improvement experiments

  • Reorganized home and app information architecture, reducing cart abandonments by 26% post feature implementation. Order status widget on home page reduced call volumes by 35%.

  • Worked with a major agency on the rebranding initiatives. Executed and governed brand implementation across all consumer touchpoints

  • Helped create ad inventory and promoted listing features, significantly impacting gross revenue

  • Increased organic traffic by 12% through SEO-driven restructuring and PWA framework implementation

  • Various cross sell widget experiments optimized add to cart performances by 20%

  • Built, hired and coached the team of 24 across various functions. Introduced team rituals, created growth pathways and OKRs

> Head of User Experience (News)

Times Internet | Nov 2017 - Aug 2018 | Noida, India

Times Internet is the biggest digital media company in the Indian subcontinent.The News business in Times internet includes their english media platform-The Times of India, Hindi and vernacular media platforms- NavBharat Times, Ei Somoy etc and Media aggregation platform -Newspoint.

I looked after the product design, CRM design and new product design initiatives for all content platforms of the News business.

  • Managed design and CRM content teams aligned with three business verticals for major news properties.

  • Significantly improved the output quality of the team by creating better task to competency mapping, giving targeted coaching and better expectation management with stakeholders

  • Contributed to new business propositions and expedited product rollouts through design sprints and workshops.

  • Managed product development for mission critical events like election and sport events 

> Head of Design

Roposo (Acquired by InMobi) | July 2016 - Oct 2017 | Gurgaon

Roposo pivoted from being a fashion affiliate to an interest based social media platform. I oversaw both design and product function, conceptualizing the social media platform, peer to peer selling platform and the influencer marketing platform.

  • Revamped app home and information architecture, shortening the onboarding funnel and reducing the drop offs

  • Planned and executed multiple experiments to increase week 1 retention and reduce app uninstalls 

  • Improved organic product installs by creating content sharing contests and event prompts

  • Planned, built and scaled the peer to peer selling offering

  • Built and scaled the influencer campaign management platform and the peer to peer selling offering

  • Managed organic social media team alongside the product design team


> Senior Manager (Senior PM+Design head)

Delhivery | Nov 2014 - July 2016 | Gurgaon

Delhivery is the fastest growing supply chain platform. I was the part of the early stage team building their express (firstmile, line haul, last mile), Warehouse management system (Picking, putting, auditing), Hyperlocal (Route management, center management etc)

  • Managed stakeholders and wrote PRDs for last mile product, Oversaw the product release and worked with the backend team

  • Hired, coached and managed over 25 designers across 3 product lines

  • Planned, secured approval and implemented a major brand overhaul with brand governance across multiple touchpoints

  • Delivered over 30 applications across multiple product lines and managed corporate branding.

> Product Manager 

Vizury | Mar 2014 - Nov 2014 | Bangalore

  • Developed a banner automation tool, reduced campaign rollout lead time and man hours needed 

  • Managed retargeting campaigns for real estate, e-commerce and travel categories by optimizing on banner aesthetics and running large scale multivariate studies

  • Wrote PRDs, aligned key tech, business and QA stakeholders to drive business outcomes

> User Experience Lead

Siemens Corporate Research | Jan 2012 - Mar 2014 | Bangalore

  • Led research and consulting mandates for emerging market interventions in medical device category with specific focus on cath labs and X ray machines

  • Drove university collaborations and MOUs

  • Published research papers and invention disclosures

  • Worked on request for proposals, market landscaping studies and vision documents

  • Scaled the requirement engineering and user research practice

> User Experience Lead (Consultant)

Mobstac | July 2011 - Dec 2011 | Bangalore

  • Developed mobile-tablet front-end frameworks and redesigned customer onboarding journeys

  • Worked on Demos and pre-sales POCs

  • Worked on product launch at Tech-crunch disrupt

  • Managed relationship with external vendors, tech team and sales team

> Senior UX Designer

Accenture Technology Services | July 2009 - July 2011 | Bangalore

  • Managed projects across various domains, conducted usability testing, and led thought leadership initiatives

  • Managed project delivery for key clients, overcame operational challenges and improved client experience

  • Key clients were AT&T, Deutsche Telekom, MD Anderson Cancer institute, Fiat, Naver and Boston Scientific

> Creative Designer-Human Machine Interface

General Motors | July 2007 - July 2009 | Bangalore

  • Conducted ethnographic research for new vehicle platform project

  • Worked on vehicle center stack and HMI console projects for Saab, Cadillac, Opal and Chevrolet platforms

  • Worked on advanced design concepts for Chevrolet volt HMI system

  • Worked on advanced Industrial design for Chevrolet beat and Tavera projects

Education

Executive MBA (International Executive Masters in Business)
SDA Bocconi, Milan and Mumbai | 2023-2024
(Currently Pursuing)

Master of Design
Indian Institute of Technology, Delhi | 2005-2007
Majored in Industrial Design | SGPA: 9.3, CGPA: 7.4

Bachelor of Engineering
Visvesvaraya Technological University, Karnataka | 2000-2004
Majored in Mechanical Engineering | Distinction

Certifications

  • Certified Scrum Master | Scrum Alliance

  • Product Analytics Micro-certification | Product School

Patents/Invention Disclosures and Publications

  • Requirement Analysis and Conflict Resolution

  • Method for Prioritization Driven Search Model

  • Gestural Behaviors for Visualization over Datasets

  • Relationship Map Generation for Objects Using Gestures

  • Multiple research papers and invention disclosures in UX and product management